Is ClickFunnels a CRM?

One of the most common queries people have these days is whether ClickFunnels is a CRM? The results on the web are very confusing, so we have crafted this article just for your clarification.

First of all, let’s take a look at what a CRM actually is…

What is a CRM? 

A CRM is a Customer Relationship Management System that allows organizations and businesses to manage customer data. The customer information and data can be used in multiple ways for growth and expansion. This client information is entered into the CRM system. It helps send notifications and make follow-up calls with prospective clients, schedule meetings with customers, and to keep regular contact with the contact list. Keeping in touch like this regularly helps gain prospective clients and maintain the existing ones. CRM software offer features like customer relationship management, lead scoring, sales, and task tracking. 

Now, let’s come to the main point.. 

Is ClickFunnels a CRM? 

CRM systems are usually used by sales teams to maintain regular contact and follow-ups with existing and prospective clients in order to increase the clientele. ClickFunnels on the other hand is more of a marketing automation system. This is because its primary purpose is to capture leads and then turn them into prospective clients. 

It is commonly suggested that Actionetics offered by ClickFunnels is a built-in CRM. Actionetics does allow users to bridge the gap between their marketing and sales teams. Actionetics does allow one to perform most of the tasks that can be performed using a CRM. For instance, it can send emails to contacts, tag them, etc. but it does not assign them scores and many other features that other proper CRMs offer. Hence, CRM can not be classified as a complete and proper CRM.

Therefore, to make marketing and growth easier for users, it enables integration with other CRM platforms. 

Examples of CRMs

Some examples of CRMs that you can integrate with ClickFunnels include the following: 

  • ActiveCampaign
  • Aweber
  • Hubspot
  • Infusionsoft
  • GetResponse
  • MadMimi
  • SalesForce

and so many more!

Together, CRM and ClickFunnels can take your business to new heights!

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