What is an Ecommerce Funnel and How Do We Build One in ClickFunnels?

If you wish to learn how these funnels work and how ClickFunnels makes working with eCommerce funnels easy for you, then this article is designed especially for you!

With the rapid takeover of technology on our lives globally, the traditional physical marketplace is being replaced largely by online markets. E-Commerce is one of the most popular and rapidly growing entrepreneurship platforms in today’s time. 

One of the main issues that these online sellers face is that of working with marketing strategies for their online stores. Ecommerce funnels are what would solve this issue and enable sellers to market their products successfully. These funnels help to attract traffic and increase conversion rates effectively.

While there are several different types of E-Commerce funnels, the most commonly used and profitable to sellers is the Storefront Funnel.

What is the Storefront Funnel?

It is a relatively small and limited funnel. It comprises a single page called the Storefront page. To put it simply, this funnel serves the purpose of allowing users to do window shopping online. According to ClickFunnels, it is categorized as “Other Funnel”. It takes around 15 minutes to build. All the products in the store sit together on a single page. This page also has links to other individual products and funnels.

A Storefront Funnel mimics a more traditional E-Commerce website. The difference is that each product pushes further into a funnel which is responsible for efficiently selling that particular product. The Storefront page would direct the user to the next funnel, which would generally be a Single Product Funnel or a VSL Funnel

Real Life Examples of an Ecommerce Funnel:

Now, let’s take a look at how you can work with these funnels in our business, using real life examples.  

Example #1:

Zoe is an E-Commerce seller. She would put all her products as well as the bundle packs that she might be offering on the storefront funnel and then link back to their own individual funnels. 

Example #2:

Harry is selling in Affiliate Marketing. He will take all the possible great pictures of everything that he is able to sell and then place on the storefront funnel. 

One of the  few important things to keep in mind when working with the Storefront Page would be to ensure that the headline is creative and attention grabbing in order to attract traffic. Next, make sure that the sub- headline is crafted such that it increases your credibility and generates curiosity among the audience.

Businesses that can use Ecommerce Funnels:

The most common types of businesses where these funnels are used, include: 

  • Author/ Speaker/ Coach/ Consultant Business
  • Ecommerce Business
  • Network or Affiliate Marketing
  • Professional Services
  • Retail, Brick and Mortar Business
  • Business to Business (B2B)

Now that you know all about Ecommerce Funnels and how you can create one in ClickFunnels, managing your online store marketing should become a piece of cake for you now!

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